Highspot

MARCH 12, 2025

With a focus on go-to-market (GTM) efficiency, you’ll break down silos and align people, processes, and technology. What is Go-To-Market Efficiency and Why Does It Matter? GTM efficiency is a metric that compares the performance of your sales, marketing, and customer success teams to your spending.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

PandaDoc

FEBRUARY 28, 2025

A strategic revenue operations (RevOps) approach can help you optimize your end-to-end customer journey to maximize growth. Marketing, sales, and customer success departments are all aiming for a common goal: to drive revenue. In fact, Gartner shows that 75% of the highest growth companies will have a dedicated RevOps model by 2026.

E-commerce 52

E-commerce Objectives and Key Results Contract Pipeline 52

Highspot

MAY 30, 2024

In fact, Gartner predicts that around 60% of enablement functions will focus on empowering these teams by 2026. Follow sales training best practices: Implement regular training sessions, including role-playing scenarios, cross-sell and upsell strategies, and go-to-market (GTM) initiatives to ensure teams can handle various sales situations.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52