Remove 2026 Remove GTM Remove Quota
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Tips for a Successful Marketing and Sales Enablement Partnership

Highspot

By 2026, 65% of B2B organizations will transition from intuition-based to data-driven decision-making, using conversational intelligence and AI technology In the show Ted Lasso, Richmond Football Club fans adopted the phrase “It’s the hope that kills you” – of course, Ted countered this with his intrepid “I believe in belief.”

GTM 105
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What is Revenue Intelligence? Why Gong Pioneered The Category in 2019

Gong.io

New reps are ramping up faster and getting over 100% quota within the first few months of their ramp.” . Revenue Intelligence means getting real-time feedback to inform fundamental changes in product direction and Go-To-Market (GTM) strategy. Meetings are now more efficient as every interaction is now captured automatically.

CRM 62
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In The Age of AI, It Just Won’t Be Enough Just To Be a “Good People Person” in Sales

SaaStr

AI doesn’t have quota pressure. How many times have you been burned by a sales rep who oversold capabilities? Who promised features that didn’t exist? Who bent the truth just enough to get the signature? It doesn’t need commission. It just tells you what the product actually does.