2026, Process, Profit margin and Up-sell

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2026

Process

Profit margin

Up-sell

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

Traditional media ad buying is a time- and labor-intensive process. All of this drives the price up. Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). In the U.S.,

Retail

Retail CTR Networking Campaign

What brands and retailers need to know about RMNs

Martech

AUGUST 23, 2023

Retail profit margins tend to be slim – in the 3% to 4% range. The margin on ad sales is usually 70% to 90%, according to BCG. Ad spending on RMNs is projected to grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG.

Retail

Retail Profit margin User Experience Networking

Technology Sales Today

What every marketer needs to know about programmatic advertising

What brands and retailers need to know about RMNs

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