What Is B2B Sales: Strategies & Best Practices
Salesforce
JANUARY 11, 2024
About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Lead generation or prospecting. And B2B salespeople are a big reason why it’s growing. That said, there are some core elements that every salesperson will likely experience.
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