What Is B2B Sales: Strategies & Best Practices
Salesforce
JANUARY 11, 2024
About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Lead generation or prospecting. Sales and marketing teams identify potential customers, either via ads that attract interested prospects or via outreach based on research (more on that below).
Let's personalize your content