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What Is B2B Sales: Strategies & Best Practices

Salesforce

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. In B2B (business-to-business) sales, one business sells goods or services to another. Common traits of B2B sales High-cost and/or recurring contract pricing. B2B sales vs. B2C sales: What’s the difference?

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