What Is B2B Sales: Strategies & Best Practices
Salesforce
JANUARY 11, 2024
About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Common traits of B2B sales High-cost and/or recurring contract pricing. Companies that sell B2B have dedicated sales teams that reach out to prospects — sales associates, account executives, and sales representatives.
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