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How AI will affect the future of search

Search Engine Land

Alt tags and clear visuals also contribute to SEO by enhancing user experience and search indexing. Enhancing user experience through AI Generative AI impacts more than just search rankings. It influences creative storytelling, tone differentiation, and user engagement metrics. After the 2023 ruling by the U.S.

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15 ways to get smarter with your content and SEO

Search Engine Land

Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. This improves user experience and resurfaces the most popular or highest-converting pieces. They can achieve outstanding results by striking the perfect balance between human insight and AI applications.

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Who’s in Control of Technology Budgeting? Not the CIO, and That’s Okay

Salesforce

The numbers Only 30% of CIOs believe they own or influence more than half of their company’s tech budget By 2027, the majority of tech budgets will live with lines of business (LOB) Behind the numbers Tech leadership responsibilities are being increasingly shared and democratized across the C-suite and with LOB leaders.