Remove 2028 Remove Campaign Remove Growth Remove UX
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What is SEM – Search Engine Marketing?

Search Engine Land

On the paid side, the highest ROAS of 22.68x came from branded search campaigns, sparking increased brand awareness. SEO is ideal for a more holistic, long-term approach encompassing UX, content, PR, etc. PPC should be used to kickstart a campaign and experiment to understand your target audience better. billion by 2028.