What is SEM – Search Engine Marketing?
Search Engine Land
MARCH 7, 2023
On the paid side, the highest ROAS of 22.68x came from branded search campaigns, sparking increased brand awareness. SEO is ideal for a more holistic, long-term approach encompassing UX, content, PR, etc. PPC should be used to kickstart a campaign and experiment to understand your target audience better. billion by 2028.
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