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25 Stats That Prove Why Workplaces Need to Embrace Diversity

Hubspot

As it turns out, there were no left-handed people on the app's early team to point out this UX issue before the launch. This number is expected to rise to over 25% by 2028. Inclusion should span every aspect of your company, from your people operations to your marketing campaigns. The moral of the story? Pew Research Center ).

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What is SEM – Search Engine Marketing?

Search Engine Land

On the paid side, the highest ROAS of 22.68x came from branded search campaigns, sparking increased brand awareness. SEO is ideal for a more holistic, long-term approach encompassing UX, content, PR, etc. PPC should be used to kickstart a campaign and experiment to understand your target audience better. billion by 2028.