What is CRM and how does it support marketing?
Martech
JANUARY 25, 2022
of the market share. It’s followed by Pegasystems , Microsoft , Zendesk and ServiceNow , each taking up other areas of the market. billion by 2028, according to Grand View Research, Inc. To infuse their campaigns with the personalization consumers demand, more sales and marketing departments are turning to CRM solutions.
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