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Why we care about AR and VR: A guide for marketers

Martech

As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. What is virtual reality (VR)?

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The Impact of AI on Sales Strategies and Performance

Highspot

Artificial intelligence is a technology that simulates human intelligence to perform tasks. In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S. Personalize Customer Experiences AI sales technology tailors the customer experience based on past interactions.

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Unveiling virtual data rooms (VDRs) for due diligence processes

PandaDoc

billion by 2028. This growth represents a paradigm shift in how businesses handle confidential information. Utilizing technologies like optical character recognition (OCR) for scanned documents also optimizes document organization and indexing. How can a virtual data room help with due diligence?

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