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Customer journey orchestration: What it is and why marketers should care

Martech

MARCH 15, 2023

Marketing automation tools : Customer journeys require automated communication. Tools like HubSpot and Marketo are used to create personalized messaging based on customer behavior, preferences and other data points. journey mapping), and real-time campaign/journey activation (e.g., initiating chats, serving ads, etc.)

Customers 84
Customers Cross-sell Technology Technology 84
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Customer Service and Success: What they are and why marketers should care

Martech

JULY 13, 2022

The market for helping companies better serve their customers is vast. contact center software market alone was valued at nearly $24 billion in 2021 and is projected to grow 23% by 2030. These platforms focus on improving the lifetime value of a customer by identifying when and where support is needed the most.

Service 86
Service Customers CRM Customer Relationship Management 86
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