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Customer journey orchestration: What it is and why marketers should care

Martech

MARCH 15, 2023

Customer relationship management (CRM) software : The relationship between customer and brand continues even after the buying journey has ended. CRM platforms like Salesforce and SugarCRM can manage relationships, track customer interactions and activity, and foster ongoing engagement. How does CJO help marketers?

Customers 85
Customers Cross-sell Technology Technology 85
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Customer Service and Success: What they are and why marketers should care

Martech

JULY 13, 2022

contact center software market alone was valued at nearly $24 billion in 2021 and is projected to grow 23% by 2030. Customer relationship management (CRM) tools : CRMs store customer profile information (contact information, interaction history, customer notes) and manage sales and marketing processes.

Service 88
Service Customers CRM Customer Relationship Management 88
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