Remove 2032 Remove Niche Remove Promote
article thumbnail

Climbing to the vertical marketing rooftops to boost and rectify your sales

PandaDoc

Key takeaways Targeting specific, niche markets with specialized products and services can help small businesses operate more efficiently with lower costs and higher revenue. A vertical market is a set of suppliers and their customers, focused on a specific and narrow niche, industry, or specialized market spanning multiple industries.

Niche 52
article thumbnail

SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

If you think of this in the context of software, it’s particularly powerful because for years, we’ve been seeing the visionaries out there promoting this transition. This one is niche, but it’s interesting, not doing mergers and acquisitions sooner. But it takes a long time to build. Henry Schuck: Absolutely.