Demand Generation: 7 Tactics to Fuel Your Funnel
ConversionXL
MAY 27, 2022
Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. So you want to have a different angle, a new angle, something that you’re about.”. A/B test action words, as well as button color and placement.
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