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How to use ChatGPT to boost your PPC efforts

Search Engine Land

There are many keyword research tools out there, both paid and free, but ChatGPT can bring a new angle to keyword research. The goal is to use the tool to help you think of new angles. Considering a new angle to take when creating different landing page copy for A/B testing.

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5 Tips To Build A High Converting Landing Page For Your Ads

ClickFunnels

We all test things like button color, headlines, and font size, and then we give credence to whatever A/B test results we see… but results are only valuable if there’s a significant sample size. How are you testing new iterations? What is the high-level angle of that ad? Is your sample size significant?

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What’s up with Generative AI and Email Marketing?

Salesforce

It can also create multiple variations of this content and speed up A/B testing to target different customer groups. Lumbet Bitini , Senior Marketing Cloud Consultant, Merkle DACH “I think generative AI is already having an impact on the ability to create content for A/B testing. If so, how?

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How Serial 1 leveraged visual intelligence to increase web conversions

Martech

They also had limited time to wait for results from a traditional A/B testing approach. . Or would they rather see wide-angle shots of the entire eBike on display? Vizit offered us a way to use technology to figure this out rather than simply guessing or testing.”. Testing images at scale.

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App store optimization: 8 tips to leverage your SEO research skills

Search Engine Land

You can also A/B test landing page copy and layouts and use those text and creative insights to inform your app store metadata and app creative. PR pitching Taking the PR angle has the same result as competitive conquesting, except you’re not trying to get into existing articles.

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How to use the UA 360 features available in GA4

Martech

With GA4, all customers can activate their audiences with Google Ads and the GMP, but that’s not all… those same GA4 audiences can be used to target push notifications, configs, and A/B tests with Firebase. A: There are a couple different angles to this. Last time we chatted, I mentioned Business Objectives.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Use A/B testing to refine your approach and maximize conversions. We already rank in many lists like “best appointment setting companies.”

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