Hubspot

FEBRUARY 12, 2013

So here are a few techniques we've picked up over the year for finding the right topics for your audience so you can publish the kind of stuff people will love to read. reaching out to a third party expert or interviewing a customer can add a new angle and tone to your content, and can extend the life of a topic. 3) Conduct interviews.

A/B testing 74

A/B testing Angle B2B Launch 74

ConversionXL

MAY 1, 2014

For startups and fledgling businesses without a wealth of customer surveys to pull their messaging from (or even established businesses looking to find a new angle), trying to develop effective copy for their sites and landing pages can be a daunting task – if not downright overwhelming. “ Keep tabs on your data.

A/B testing 123

A/B testing Lead generation Angle Drivers/motivators 123

Hubspot

MAY 16, 2019

When content marketing was gaining steam, there were really only a few techniques you could leverage. So, to help you learn about the most effective marketing techniques around today, we've rounded up the ten best marketing techniques for 2019. A/B Testing. That was pretty much it. The Pillar-Cluster Model.

Technique 101

Technique A/B testing Angle Pitch 101

ConversionXL

OCTOBER 6, 2016

Just when you start to think that A/B testing is fairly straightforward, you run into a new strategic controversy. This one is polarizing: how many variations should you test against the control? They may use different techniques, but they solve for the problem. The post How Many Variations Can You Have in an A/B/n Test?

A/B testing 111

A/B testing Strategize Drivers/motivators Conversion 111

Search Engine Land

OCTOBER 31, 2023

Producing copy and title variations for testing AI can enhance A/B testing with diverse copy and headline variations. This enables you to test and improve engagement and conversion rates quickly. These techniques are vital for maximizing the potential of generative AI.

Objectives and Key Results 126

Objectives and Key Results A/B testing Strategize Angle 126

ClickFunnels

JANUARY 1, 2023

When used together, these two techniques can be incredibly powerful in motivating prospects to take action and convert on your offer. If you have an idea for a slightly different angle, or an interesting story comes to mind, or a great testimonial comes through the pipeline, create an email about it and send it to your list.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

ConversionXL

JANUARY 13, 2021

Once you can hit the board with your darts, start throwing more darts—don’t bother looking for a technique that guarantees a bullseye. . As a distribution channel, search rarely rewards tone, design, or angle. New ideas justify a test, not a strategy. But the A/B testing mindset often defaults to two- or four-week cycles.

Hospitality 127

Hospitality A/B testing Angle Start-ups 127

ConversionXL

MAY 16, 2017

Another important point to make here is that you can usually approach data from multiple angles. This is the same reason we recommend to integrate your testing tool with your analytics data. Content” is used to differentiate between multiple content versions in a campaign (as in A/B testing messaging).

A/B testing 132

A/B testing Campaign Referrals Trust 132

ConversionXL

MARCH 14, 2013

There are hundreds of ways to increase the conversion rate of a website; A/B testing, customer surveys and usability studies are all hugely important techniques. Using This Technique: A Walkthrough. You can use this technique for a variety of websites but one area that it really excels is with ecommerce websites.

Conversion 103

Conversion Retail Manufacturing Niche 103

Hubspot

AUGUST 20, 2020

Another thing to consider is that a lot of times, it will all boil down to the angle you take on a topic. For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. It will all depend on the angle I decide to take. The Listicle.

Angle 101

Angle Entertainment A/B testing Presentation 101

ConversionXL

JULY 12, 2017

Show the products from different angles, in context, make them zoomable. Here’s an example of an A/B test we ran to implement some urgency for Bob & Lush. 17 Obscure Persuasion Techniques for Conversion Optimization. With photos and videos, the more the better. The result was a stable ~27% revenue lift.

UX 100

UX User Experience Objectives and Key Results Conversion 100

ConversionXL

JULY 12, 2017

Show the products from different angles, in context, make them zoomable. Here’s an example of an A/B test we ran to implement some urgency for Bob & Lush. 17 Obscure Persuasion Techniques for Conversion Optimization. With photos and videos, the more the better. The result was a stable ~27% revenue lift.

UX 95

UX User Experience Objectives and Key Results Conversion 95

ConversionXL

JUNE 19, 2018

Make a connection between A/B testing and your boss/strategy. Go for “High Impact Testing” – those tests need a triple amount of effort of an average A/B test, but are worth it. Select tests that make a real impact. Each generation requires less traffic than a single A/B test.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103