ConversionXL

MAY 1, 2014

For startups and fledgling businesses without a wealth of customer surveys to pull their messaging from (or even established businesses looking to find a new angle), trying to develop effective copy for their sites and landing pages can be a daunting task – if not downright overwhelming. “ I’ll let you in on a little secret.

A/B testing 123

A/B testing Lead generation Angle Drivers/motivators 123

Hubspot

MAY 16, 2019

When content marketing was gaining steam, there were really only a few techniques you could leverage. So, to help you learn about the most effective marketing techniques around today, we've rounded up the ten best marketing techniques for 2019. A/B Testing. That was pretty much it. The Pillar-Cluster Model.

Technique 101

Technique A/B testing Angle Pitch 101

ConversionXL

OCTOBER 6, 2016

Just when you start to think that A/B testing is fairly straightforward, you run into a new strategic controversy. This one is polarizing: how many variations should you test against the control? They may use different techniques, but they solve for the problem. The Case for Maximizing the Number of Variants.

A/B testing 111

A/B testing Strategize Drivers/motivators Conversion 111

Search Engine Land

OCTOBER 31, 2023

Producing copy and title variations for testing AI can enhance A/B testing with diverse copy and headline variations. This enables you to test and improve engagement and conversion rates quickly. These techniques are vital for maximizing the potential of generative AI.

Objectives and Key Results 126

Objectives and Key Results A/B testing Strategize Angle 126

ConversionXL

MARCH 14, 2013

There are hundreds of ways to increase the conversion rate of a website; A/B testing, customer surveys and usability studies are all hugely important techniques. How Can Your Competitors Help Increase Your Own Conversion Rate? What Kind of Information Can You Get to Help Conversions? But what about spying?

Conversion 103

Conversion Retail Manufacturing Niche 103

ConversionXL

JANUARY 13, 2021

This conversation with Kyndall, who sent out the newsletter, happened…often. Once you can hit the board with your darts, start throwing more darts—don’t bother looking for a technique that guarantees a bullseye. . As a distribution channel, search rarely rewards tone, design, or angle. That’s at the fringe of feasibility.

Hospitality 127

Hospitality A/B testing Angle Start-ups 127

ConversionXL

MAY 16, 2017

That’s why doing an analytics audit is so important: it forces you to question the integrity and quality of your data, and you’re required to have important conversations about what you’re collecting in the first place. But to begin thinking about solutions, you need to have the conversation first. Version 1: Image Source.

A/B testing 132

A/B testing Campaign Referrals Trust 132

Hubspot

AUGUST 20, 2020

Another thing to consider is that a lot of times, it will all boil down to the angle you take on a topic. For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. It will all depend on the angle I decide to take. The Listicle.

Angle 101

Angle Entertainment A/B testing Presentation 101

ConversionXL

JULY 12, 2017

By that, I mean the benefits go further than simply increasing your conversion rate by a few percentage points. And yes, an increased conversion rate. We know that most people aren’t satisfied with their conversion rates (if you’re satisfied, stop settling for mediocrity – you can always improve !). Read our guide here.

UX 100

UX User Experience Objectives and Key Results Conversion 100

ConversionXL

JULY 12, 2017

By that, I mean the benefits go further than simply increasing your conversion rate by a few percentage points. And yes, an increased conversion rate. We know that most people aren’t satisfied with their conversion rates (if you’re satisfied, stop settling for mediocrity – you can always improve !). Read our guide here.

UX 95

UX User Experience Objectives and Key Results Conversion 95

ConversionXL

JUNE 19, 2018

Can we skip conversion research if we know the repeatable patterns? The only repeatable pattern in CRO is doing the hard work of conversion research – it gets results every single time. Make a connection between A/B testing and your boss/strategy. Select tests that make a real impact. Use micro-conversions.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103