article thumbnail

What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

That’s where conversion rate optimization (CRO) comes in. What you’ll learn: What is a conversion rate? How do you calculate a conversion rate? What’s the average conversion rate? A high conversion rate indicates that your ecommerce website is well-designed, effectively formatted, and appealing to your target audience.

article thumbnail

How Serial 1 leveraged visual intelligence to increase web conversions

Martech

They also had limited time to wait for results from a traditional A/B testing approach. . Or would they rather see wide-angle shots of the entire eBike on display? Vizit offered us a way to use technology to figure this out rather than simply guessing or testing.”. Testing images at scale.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Tips To Build A High Converting Landing Page For Your Ads

ClickFunnels

But first, a few important tips about measuring conversion rate…. Important Tips For Measuring Conversion Rate (Accurately). Conversion rate (along with other marketing metrics like ROI, CPA, and LTV) has become very popular over the last decade. What exactly is a “conversion” and what are you trying to measure?

article thumbnail

What’s up with Generative AI and Email Marketing?

Salesforce

It can also create multiple variations of this content and speed up A/B testing to target different customer groups. Lumbet Bitini , Senior Marketing Cloud Consultant, Merkle DACH “I think generative AI is already having an impact on the ability to create content for A/B testing. If so, how? AI takes the guesswork out.

article thumbnail

Using Cohort Analysis for Conversion Optimization

ConversionXL

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Whereas an A/B test is a cross-sectional study , a cohort experiment is a longitudinal study. Cohort Analysis 101. Activated users in February. You get the picture.

article thumbnail

Ecommerce Conversion Rates Across Industries (And How to Raise Yours)

Hubspot

Ecommerce conversion rate is the ultimate top-line metric for online store owners looking to understand if the changes they're making to their site are positively or negatively impacting the number of visitors who eventually become customers. Here, let's explore what ecommerce conversion rates are, why they matter, and how to raise yours.

article thumbnail

Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Use A/B testing to refine your approach and maximize conversions.

B2B 116