Remove A/B testing Remove Angle Remove Conversion Remove Lead generation
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What’s up with Generative AI and Email Marketing?

Salesforce

In the next two to five years, generative AI will help create content quickly — in the form of text, video, and images. It can also create multiple variations of this content and speed up A/B testing to target different customer groups. My A/B testing improved 10x using generative AI in my email marketing.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions.

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The Sales Manager’s Guide to Salesforce Automation

Veloxy

Sales Tasks to Automate for Maximum Impact Lead Generation Prioritization Data Entry Collaboration Communication Pricing How to Automate Salesforce Successfully Strategize: Salesforce Automation Best Practices Choosing Salesforce Automation Software Conclusion on Salesfore Automation for Sales Managers. Why waste that value?

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Which Works Better for Blog Conversion: A Standard CTA or a Full Form?

Hubspot

The logic behind this was, rather than making visitors click through to a landing page in order to subscribe to our blog, we''d allow them to subscribe right there at the bottom of the post -- saving them the extra click, and reducing friction for conversion. Could we increase lead generation from our blog by 4X? And it worked!

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Boosting Earnings with AI Affiliate Programs: A Guide

Lead Fuze

The Intersection of AI and Affiliate Marketing Affiliate marketing is all about promoting products or services to earn commissions on sales or leads generated through your efforts. But it’s not just about rates; other factors come into play too – like conversion rate or product price range.

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Your Secret Weapon to Scaling: Account-Based Everything

SalesLoft

A “spray and pray” approach to lead generation isn’t effective and certainly doesn’t deliver a great return on your marketing investment. Marketing and sales teams need to keep in constant conversation to ensure that they target the right players. Experimenting and A/B testing will help you refine your unique approach.

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29 Simple Ways to Grow Your Email List

Hubspot

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Create a new lead-generation offer. What is an email list?