Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B testing 110

A/B testing Campaign Retail Angle 110

Hubspot

JUNE 20, 2018

Plus, if you're already in a natural email conversation with them, subscribing to more emails can be a natural next step. Promote an online contest. Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem.

A/B testing 78

A/B testing Contact Promote Campaign 78

Hubspot

SEPTEMBER 2, 2014

The logic behind this was, rather than making visitors click through to a landing page in order to subscribe to our blog, we''d allow them to subscribe right there at the bottom of the post -- saving them the extra click, and reducing friction for conversion. Putting It to the Test: Standard Blog CTA vs. Full Form. Makes sense, right?

Conversion 73

Conversion Lead generation A/B testing Angle 73

Hubspot

APRIL 6, 2012

From the add to cart button to recommendation engines and product images, ecommerce marketers have plenty of opportunities to optimize shopping cart conversion rates. Here are crucial changes you should make to your website to prevent shopping cart abandonment and enjoy better conversion rates. Conversion rate: +4.8%.

Conversion 73

Conversion Cross-sell A/B testing Angle 73

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Create dedicated, conversion-optimized landing pages. Pretty cool for just one test.

A/B testing 75

A/B testing Angle Education Campaign 75

Hubspot

APRIL 25, 2019

Don’t put pricing, seller information, promotions, and opinion-based copy (words like “best” or “leading”) in the title. Amazon requires your main product image needs to be on a plain, white background , but here are some tips for your other eight product images: Capture your product from different angles. Finally, sales. Social Media.

E-commerce 100

E-commerce Price Real Estate Engineering 100

ConversionXL

MAY 1, 2014

For startups and fledgling businesses without a wealth of customer surveys to pull their messaging from (or even established businesses looking to find a new angle), trying to develop effective copy for their sites and landing pages can be a daunting task – if not downright overwhelming. “ I’ll let you in on a little secret.

A/B testing 123

A/B testing Lead generation Angle Drivers/motivators 123

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. directly resulted in conversions. By placing your message front and center, Brand Takeovers can deliver high impressions, making them an effective way to increase brand awareness and conversions.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Search Engine Land

OCTOBER 31, 2023

Dig deeper: How to use AI and Chrome extensions for quick SEO wins Creating social media copy for promotion Promoting long-form content on social media platforms can be challenging, especially when you need to capture your audience’s attention quickly. This enables you to test and improve engagement and conversion rates quickly.

Objectives and Key Results 127

Objectives and Key Results A/B testing Strategize Angle 127

ConversionXL

MAY 27, 2022

More conversions? Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). The message.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

ConversionXL

JANUARY 13, 2021

This conversation with Kyndall, who sent out the newsletter, happened…often. As a distribution channel, search rarely rewards tone, design, or angle. This isn’t a shock to those who do conversion research —quant data is the “what”; qualitative data is the “why.”. New ideas justify a test, not a strategy.

Hospitality 127

Hospitality A/B testing Angle Start-ups 127

ConversionXL

MARCH 14, 2017

Then why is it that professional landing pages — getting decent traffic numbers — don’t produce conversions a lot of the time? It’s because marketers forget about the visitor in the conversion equation. Remember the Other Side of the Conversion Equation. That’s all marketers need to generate high quality leads, right?

Promote 99

Promote A/B testing Represent Angle 99

Hubspot

JUNE 14, 2012

If you (or that trusted friend of yours) answered no to any of these questions, you’ve got a website problem that's driving away shoppers, impacting conversions, and discouraging shoppers from ever returning. does this, for example: They offer four different angles of this pair of jeans, and all of the images are high quality.

Manufacturing 75

Manufacturing Angle Cross-sell Up-sell 75

Hubspot

FEBRUARY 23, 2017

Just as marketing has shifted toward an inbound strategy of attracting a specific audience rather than forcing messages to the masses, PR has assumed a similar mindset by strategically targeting the best-fit publications and influencers to promote content made for a target audience rather than a “spray and pray” mentality.

Pitch 74

Pitch Angle Entertainment Objectives and Key Results 74

Hubspot

FEBRUARY 14, 2018

Most content marketers interact with social media frequently, whether your a community manager or are asking your community manager for social promotion. One way to increase your design skills is to volunteer to design a set of social images for a campaign you want to promote. Offer promotional template. Welcome email template.

A/B testing 78

A/B testing Angle Campaign Represent 78

ConversionXL

JULY 12, 2017

Investing in user experience instead of further ad spend, promotion, or distribution. By that, I mean the benefits go further than simply increasing your conversion rate by a few percentage points. And yes, an increased conversion rate. A foolproof way to boost conversions is to improve UX, so let’s get to it.

UX 100

UX User Experience Objectives and Key Results Conversion 100

ConversionXL

JULY 12, 2017

Investing in user experience instead of further ad spend, promotion, or distribution. By that, I mean the benefits go further than simply increasing your conversion rate by a few percentage points. And yes, an increased conversion rate. A foolproof way to boost conversions is to improve UX, so let’s get to it.

UX 95

UX User Experience Objectives and Key Results Conversion 95

ConversionXL

JUNE 19, 2019

Conversions: what do we define as a quality conversion. The actual performance of impressions is the impact on visits/conversions that have seen impressions vs. visits/conversions that have not. You need to have visibility of every impression and how much it influenced your actual conversions. Conversion rate?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90