Remove A/B testing Remove Angle Remove Cross-sell Remove High impact
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Top 5 Insights from Every Speaker of Digital Elite Camp 2018

ConversionXL

You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. Make a connection between A/B testing and your boss/strategy. Prioritise impact over speed. Select tests that make a real impact. Cross-sell/up-sell.

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Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

We sell success. Create an angle. Don’t just implement findings—you need to A/B test first. Insights > Ideas > Prioritization > Tests. Top three principles in A/B testing : Give people a relevant reason to buy. A/B test everything using statistical frameworks.