article thumbnail

Ecommerce Conversion Rates Across Industries (And How to Raise Yours)

Hubspot

You might try adding videos that show your product from a variety of angles and allow people to see them in action. Use higher resolution photos and provide photos from more angles, too. A/B test a set of product pages, including testimonials on the variant only. Pet Care : 2.51% - 2.53%. Sports and Recreation : 1.18%.

article thumbnail

Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

Create an angle. Don’t just implement findings—you need to A/B test first. Insights > Ideas > Prioritization > Tests. Top three principles in A/B testing : Give people a relevant reason to buy. A/B test everything using statistical frameworks. Sex up the headline.

article thumbnail

Top 5 Insights from Every Speaker of Digital Elite Camp 2018

ConversionXL

You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. Make a connection between A/B testing and your boss/strategy. Prioritise impact over speed. Select tests that make a real impact. That’s a problem.