A/B testing Angle High impact Strategize 
ConversionXL
JUNE 19, 2018
You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. Make a connection between A/B testing and your boss/strategy. Connect what you are doing to their strategic challenge. Prioritise impact over speed. Acquisition.
ConversionXL
JUNE 19, 2019
Three strategic mental models for conducting and applying research: “Knowing the name of something is not the same as knowing something.” Create an angle. Don’t just implement findings—you need to A/B test first. Insights > Ideas > Prioritization > Tests. We sell success. Sex up the headline.
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