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How to use ChatGPT to boost your PPC efforts

Search Engine Land

Dig deeper: ChatGPT for PPC marketers: 15 strategic prompts to use today 2. Ad copywriting With 15 headlines and four descriptions in every responsive search ad, we can simultaneously develop and test many ad copy variations. The goal is to use the tool to help you think of new angles.

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What’s up with Generative AI and Email Marketing?

Salesforce

It can also create multiple variations of this content and speed up A/B testing to target different customer groups. Lumbet Bitini , Senior Marketing Cloud Consultant, Merkle DACH “I think generative AI is already having an impact on the ability to create content for A/B testing. If so, how?

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How to use the UA 360 features available in GA4

Martech

Dig deeper: 5 GA4 issues and why they’re a good thing GMP integrations enable advertisers to integrate their Google Analytics data with Campaign Manager 360, Display & Video 360, and Search Ads 360, making it easier for them to make strategic advertising decisions and activate their Analytics Conversions and Audiences.

SQL 91
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App store optimization: 8 tips to leverage your SEO research skills

Search Engine Land

Discover ways to leverage your strategic SEO thinking and research skills for ASO below. You can also A/B test landing page copy and layouts and use those text and creative insights to inform your app store metadata and app creative. Store listing pages : Your Apple App Store and Google Play Store listings.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Use A/B testing to refine your approach and maximize conversions. It’s a strategic shift that complements your marketing efforts.

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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

Not all products and services are created equal, and that’s why it’s important to look at the big picture when you strategize for conversion rate optimization. However, it’s also important to dig into the numbers and understand them from all angles. Don’t forget to A/B test your landing pages to see what resonates most with customers.

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How to Become a Marketing Manager

ConversionXL

Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. In addition to market research and strategic planning, marketing managers must have a keen eye for both design and copy.

Promote 141