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App store optimization: 8 tips to leverage your SEO research skills

Search Engine Land

Discover ways to leverage your strategic SEO thinking and research skills for ASO below. You can also A/B test landing page copy and layouts and use those text and creative insights to inform your app store metadata and app creative. Store listing pages : Your Apple App Store and Google Play Store listings.

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How to Become a Marketing Manager

ConversionXL

Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. In addition to market research and strategic planning, marketing managers must have a keen eye for both design and copy.

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Top 5 Insights from Every Speaker of Digital Elite Camp 2018

ConversionXL

Make a connection between A/B testing and your boss/strategy. Connect what you are doing to their strategic challenge. Go for “High Impact Testing” – those tests need a triple amount of effort of an average A/B test, but are worth it. Select tests that make a real impact.

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10 Conversion Copywriting Tips That Can Explode Your Business

ClickFunnels

Many people think that copywriting is all about writing flashy headlines or sales pitches. That is, it’s a strategic process that involves research, testing, and optimization. You can easily create A/B tests using ClickFunnels. This couldn’t be further from the truth. Throw out a lot of different types of bait.

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Sales Engagement Book Available for Pre-Order!

Sales Hacker

The sea change we’re seeing in the sales world goes way beyond us, and we’re on a mission to address the challenges that come with it – not pitch you on a platform. Mark is a transformational selling leader with twenty years in strategic sales and business development. Mark Kosoglow. He’s passionate about empowering sales teams.

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An Irresistible Offer: 4 Tips to Personalize Your Sales Funnel

ConversionXL

And just A/B testing isn’t enough. With prospect emails, use tactics like overcoming objections, offering free trials, highlighting social proof, and pitching entry-level products and services. Email is anything but dead. The catch, however, is that today, the old “one size fits all” email strategy doesn’t work.

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5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers

Hubspot

Luckily, the industry is evolving past the point of flooding the inboxes of time-starved journalists with irrelevant press releases with the help of more strategic outreach planning. Still, pitching isn’t easy, but communication is key for building and nurturing the symbiotic relationship between marketers and the media.

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