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How to use ChatGPT to boost your PPC efforts

Search Engine Land

But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? Dig deeper: ChatGPT for PPC marketers: 15 strategic prompts to use today 2. There are many keyword research tools out there, both paid and free, but ChatGPT can bring a new angle to keyword research.

Angle 137
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What’s up with Generative AI and Email Marketing?

Salesforce

Say hello to generative AI, the game-changing technology redefining how brands connect with their audiences through email campaigns.” It can also create multiple variations of this content and speed up A/B testing to target different customer groups. My A/B testing improved 10x using generative AI in my email marketing.

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How to use the UA 360 features available in GA4

Martech

Dig deeper: 5 GA4 issues and why they’re a good thing GMP integrations enable advertisers to integrate their Google Analytics data with Campaign Manager 360, Display & Video 360, and Search Ads 360, making it easier for them to make strategic advertising decisions and activate their Analytics Conversions and Audiences.

SQL 98
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App store optimization: 8 tips to leverage your SEO research skills

Search Engine Land

But there’s a lot of research and strategy that SEOs can carry from organic search into ASO campaign research. Discover ways to leverage your strategic SEO thinking and research skills for ASO below. That’s why it’s also a tactic you should use to boost your ASO campaigns and app page authority.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Use A/B testing to refine your approach and maximize conversions. It’s a strategic shift that complements your marketing efforts.

B2B 124
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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

Shoppers are finding you through your social channels , search engines , and paid media campaigns. Not all products and services are created equal, and that’s why it’s important to look at the big picture when you strategize for conversion rate optimization. The challenge? You need to convert all those visitors into paying customers.

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How to Become a Marketing Manager

ConversionXL

In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?

Promote 141