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How to use ChatGPT to boost your PPC efforts

Search Engine Land

But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? Dig deeper: ChatGPT for PPC marketers: 15 strategic prompts to use today 2. There are many keyword research tools out there, both paid and free, but ChatGPT can bring a new angle to keyword research.

Angle 131
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Cutting Through the Clutter: Is This the Time for B2B Influencer Marketing to Shine?

Heinz Marketing

Like any other channel or tool or tactic in the marketing toolbox, influencer marketing should be part of a larger strategic business objective. Understand where their expertise lies, the type of followers they have and how their unique angle can help your brand. Integrate into every campaign. Clearly define business objectives.

B2B 129
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How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t. How to address those needs and emotions in your SEO campaigns. This article examines: The macroeconomic signals to watch and why.

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What’s up with Generative AI and Email Marketing?

Salesforce

Say hello to generative AI, the game-changing technology redefining how brands connect with their audiences through email campaigns.” Buyan Thyagarajan , Principal, Eigen X “In the next two to five years, the tool will help businesses make better decisions for their email marketing campaigns. Can you give us some examples? “My

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How to use the UA 360 features available in GA4

Martech

Dig deeper: 5 GA4 issues and why they’re a good thing GMP integrations enable advertisers to integrate their Google Analytics data with Campaign Manager 360, Display & Video 360, and Search Ads 360, making it easier for them to make strategic advertising decisions and activate their Analytics Conversions and Audiences.

SQL 93
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App store optimization: 8 tips to leverage your SEO research skills

Search Engine Land

But there’s a lot of research and strategy that SEOs can carry from organic search into ASO campaign research. Discover ways to leverage your strategic SEO thinking and research skills for ASO below. That’s why it’s also a tactic you should use to boost your ASO campaigns and app page authority.

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Transforming agencies into profit powerhouses with client retention by CallRail

Search Engine Land

The solutions to client churn Client churn can be tackled from multiple angles, involving refined account management processes and strategic use of data-driven marketing techniques. Storytelling that links a specific campaign to a customer’s journey can help clients connect your agency’s work to their business growth.

Clients 97