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How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

On the way home, you stop to fill your gas tank and notice that the price per gallon is higher than the last time you filled it. Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t.

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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

Shoppers are finding you through your social channels , search engines , and paid media campaigns. For example, rates may differ depending on which channel a shopper uses, the price range of particular products, and even seasonality. However, it’s also important to dig into the numbers and understand them from all angles.

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Upstream vs. Downstream Marketing, Explained

Hubspot

A price and competitive edge for campaign assets. After analyzing market and feedback data, you find that enterprise customers want software that will simplify testing campaign assets. Enterprise-level customers need sophisticated, scalable software that enables them to analyze campaigns and engagement metrics.

CRM 100
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Upstream vs. Downstream Marketing, Explained

Hubspot

A price and competitive edge for campaign assets. After analyzing market and feedback data, you find that enterprise customers want software that will simplify testing campaign assets. Enterprise-level customers need sophisticated, scalable software that enables them to analyze campaigns and engagement metrics.

CRM 98
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What is a Market Research Agency? A Comprehensive Guide

Lead Fuze

Understanding what a market research agency does can improve bottom-line performance with strategic decisions backed by quality professional-grade marketing research. These agencies offer various services, including interviews, consultancy, workshops, focus groups, and survey campaigns. But why stop there?

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

ABM is a company-wide strategic approach to finding and converting specific accounts that add long-term value to your business, both financially and through industry standing and pulling power. To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice.

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How to optimize your free product listings in Google Shopping

Search Engine Land

This type of listing may include a product description, price, user ratings, reviews, and stock availability. Minimum product data Standard listings require each product’s ID, title, price, description, availability, link, and image_link attributes. Use descriptive file names and alt tags.

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