ClickFunnels

DECEMBER 18, 2022

We all test things like button color, headlines, and font size, and then we give credence to whatever A/B test results we see… but results are only valuable if there’s a significant sample size. How are you testing new iterations? What is the high-level angle of that ad? Is your sample size significant?

A/B testing 246

A/B testing Angle Conversion Cross-sell 246

ConversionXL

JUNE 19, 2018

Make a connection between A/B testing and your boss/strategy. Go for “High Impact Testing” – those tests need a triple amount of effort of an average A/B test, but are worth it. Select tests that make a real impact. Cross-sell/up-sell. Zoom in into the problems.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

JUNE 19, 2019

We sell success. Create an angle. Don’t just implement findings—you need to A/B test first. Insights > Ideas > Prioritization > Tests. Top three principles in A/B testing : Give people a relevant reason to buy. A/B test everything using statistical frameworks.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

Hubspot

APRIL 6, 2012

In fact, an A/B test from LessEverything showed that simply placing a phone number more prominently on the website generated a 1.8% Showcase your product with large, high-quality imagery, and offer elements like dynamic zooming, different angles and color variations. increase in overall site visitors to paying customers.

Conversion 72

Conversion Cross-sell A/B testing Angle 72

ConversionXL

JULY 7, 2019

If I had to pick one thing that would sell a product online, it’s images. Show the products from different angles and in context; make them zoomable. If you sell stuff you don’t make, add a personal touch and recommendations—tell the customer why you personally recommend this product and how it will help them.

Conversion 105

Conversion Retail Price Territory 105

Hubspot

JUNE 14, 2012

So ask yourself (or even better yet, ask someone outside your company) these few simple questions: 1) Is it clear within 3 seconds of visiting my site what products I sell? Make it easy to tell what products you sell. This brings us back to that blink test we were just talking about. From there, marry the two together!

Manufacturing 75

Manufacturing Angle Cross-sell Up-sell 75