5 Insights from Every Speaker of ConversionXL Live 2016
ConversionXL
APRIL 6, 2016
Angle (motivation you provide – both conscious and non-conscious). C-R-A-V-E-N-S model is a scorecard for social proof (Rate each of the factors on a 5 point scale): C redible (believable, authentic, trustworthy, authoritative, “ethos”). E numerated (quantified, scored, ranked, calculated, “logos”). Market to the 95%, too!
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