ConversionXL

JUNE 19, 2018

You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. Prototype – test. Active campaigning works. Make a connection between A/B testing and your boss/strategy. Prioritise impact over speed. Cross-sell/up-sell.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. We sell success. Don’t just implement findings—you need to A/B test first. Insights > Ideas > Prioritization > Tests.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Summary: Find opps, estimate impact, dig into results, take testing further. If the copy won’t sell them, what will?

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86