Heinz Marketing

JULY 9, 2021

Set campaign objective; Awareness, Traffic, App Installs or Conversions. Not a fan of their inability to bulk edit campaigns. Features/functionality: Solutions for high impact awareness, consideration, and conversions. Create audiences using campaign clickers, lookalikes, marketplace audiences, and website visitors.

B2B 137

B2B A/B testing Campaign Lead generation 137

ConversionXL

SEPTEMBER 7, 2015

When should you use Multivariate testing, and when is A/B/n testing best? Of course, A/B testing is the default for most people, as it is more common in optimization. But there is a time and a place for multivariate testing (MVT), as well, and it can add a lot of value. What is multivariate testing?

A/B testing 117

A/B testing Follow-up Manufacturing Start-ups 117

ConversionXL

OCTOBER 8, 2015

We recently published a great post by Annemarie Klaassen and Ton Wesseling that told their detailed journey of visualizing A/B tests results for clearer communication. GrowthHackers.com recently outlined a growth study on how they began high tempo testing and how it revived their growth. What is high tempo testing?

A/B testing 105

A/B testing Growth Campaign Start-ups 105

ConversionXL

JANUARY 21, 2014

A/B testing is fun. However, there’s actually more to it than just setting up a test. 1: A/B tests are called early. 1: A/B tests are called early. Statistical significance is what tells you whether version A is actually better than version B—if the sample size is large enough.

A/B testing 132

A/B testing Follow-up Conversion Start-ups 132

ConversionXL

APRIL 12, 2017

The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Research and A/B testing. Manual testing for qualitative results. Automated testing for quantitative results. Leho Kraav: A Better Way to Prioritize Your A/B Tests. Going way beyond A/B testing.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. Don’t just implement findings—you need to A/B test first. Insights > Ideas > Prioritization > Tests. What is it?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

JUNE 19, 2018

You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. Prototype – test. Active campaigning works. Make a connection between A/B testing and your boss/strategy. Prioritise impact over speed. Show, don’t tell.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

NOVEMBER 13, 2015

High impact words and phrases triggering strong emotional responses. Instead of writing a lot of copy, use high impact words. Consider Internet Explorer’s Child of the 90s nostalgia campaign… Or, more recently, Mazda’s Driving Matters campaign… Both draw on memories from the past.

Presentation 134

Presentation A/B testing CTR High impact 134