ConversionXL

JUNE 3, 2019

Email testing should be about far more than opens and clicks, though.). What’s more is that an A/B test of the message—changing “Why did you cancel?” We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.”

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? What’s more is that an A/B test of the message, changing “why did you cancel?” That’s great, but what kinds of marketing data should you be analyzing if you want to improve your customer retention?

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? What’s more is that an A/B test of the message, changing “why did you cancel?” That’s great, but what kinds of marketing data should you be analyzing if you want to improve your customer retention?

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? What’s more is that an A/B test of the message, changing “why did you cancel?” That’s great, but what kinds of marketing data should you be analyzing if you want to improve your customer retention?

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? What’s more is that an A/B test of the message, changing “why did you cancel?” That’s great, but what kinds of marketing data should you be analyzing if you want to improve your customer retention?

Customers 98

Customers User Experience Profit margin A/B testing 98