A/B testing, Click Through Rate and Intrinsic

When “Free” Converts (and When It Doesn’t)

ConversionXL

OCTOBER 20, 2015

And we’ve mentioned in the past, free shipping is something that works more often than not in conversion optimization (though it’s an important operations decision, not just a quick A/B test). As CityLab put it , “We gravitate towards the free choice, regardless of its intrinsic value.”. The results? Image Source.

A/B testing

A/B testing Click Through Rate Intrinsic Price

Technology Sales Today

When “Free” Converts (and When It Doesn’t)

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