When “Free” Converts (and When It Doesn’t)
ConversionXL
OCTOBER 20, 2015
And we’ve mentioned in the past, free shipping is something that works more often than not in conversion optimization (though it’s an important operations decision, not just a quick A/B test). As CityLab put it , “We gravitate towards the free choice, regardless of its intrinsic value.”. The results? Image Source.
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