A/B testing Cold Call Start-ups Target audience/market 
Sales Hacker
SEPTEMBER 25, 2020
1: Know Your Audience. By now, we all know the importance of directing our sales campaigns towards a targeted audience. Marketers who use segmented campaigns note as much as a 760% increase in revenue. If you’re targeting restaurant owners, for example, you might not have the best luck on LinkedIn. 3: Follow up.
Hubspot
MARCH 12, 2012
No two ways about it, starting a lead management program from scratch can be daunting. Instead, the channels for lead generation multiply almost daily, and sorting through them to determine which will be most effective, let alone how to manage the leads once they come in, give even the most experienced marketers many gray hairs.
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