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7 (and a half) Dos and Don’ts for Creating Winning Sales Campaigns

Sales Hacker

1: Know Your Audience. By now, we all know the importance of directing our sales campaigns towards a targeted audience. Marketers who use segmented campaigns note as much as a 760% increase in revenue. If you’re targeting restaurant owners, for example, you might not have the best luck on LinkedIn.

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How to Start a Lead Management Program in 9 Easy Steps

Hubspot

It's clear from the beginning of your lead management planning how customers don't want to be marketed to today, but the success of your lead management program hinges on understanding how your customers do want to be marketed to. 8) Refine Your Plan, Develop More-Targeted Communications, Repeat.