Remove A/B testing Remove Cold Call Remove Prospecting Remove Target audience/market
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7 (and a half) Dos and Don’ts for Creating Winning Sales Campaigns

Sales Hacker

This makes sense, as outbound marketing is increasingly becoming more difficult. It takes twice as many attempts to connect with a prospect as it did 10 year ago. From tech innovations to GDPR, the environment itself is creating more obstacles to connect with your perfect prospect. 1: Know Your Audience. 3: Follow up.

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How to Start a Lead Management Program in 9 Easy Steps

Hubspot

It's clear from the beginning of your lead management planning how customers don't want to be marketed to today, but the success of your lead management program hinges on understanding how your customers do want to be marketed to. 8) Refine Your Plan, Develop More-Targeted Communications, Repeat.