A/B testing, Contact and Extrinsic - Technology Sales Today

How to Estimate a “Net Value” for Your A/B Testing Program

ConversionXL

MAY 29, 2019

In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. Five types of A/B test “wins” can exaggerate discovered uplifts. That results in an ROI of 500% and a gross profit on DeFacto’s A/B tests of $2 million.

A/B testing

A/B testing Extrinsic Intrinsic Drivers/motivators

2 Data-Driven Frameworks We Use to Optimize Sales Engagement

SalesLoft

OCTOBER 9, 2018

Were I focused on the inputs, I would have fleshed out the issue tree to include facets of intrinsic and extrinsic motivation. While motivation is critical to success, I decided to focus on two measurable outputs: engaging new contacts and hitting touch volume targets. Two, the number and types of extra touches vary by contact.

Extrinsic

Extrinsic Intrinsic A/B testing Contact

Technology Sales Today

How to Estimate a “Net Value” for Your A/B Testing Program

2 Data-Driven Frameworks We Use to Optimize Sales Engagement

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