Sales Pop!

MARCH 20, 2023

Marketing automation specifically applies automation to managing marketing tasks. And it can have a profound effect on your sales management, as backed up by the statistics. In this article, we take a deeper look at how you can make the most of marketing automation for improving sales management and growing your business.

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A/B testing Campaign Teamwork Target audience/market 52

Sales Hacker

SEPTEMBER 25, 2020

1: Know Your Audience. By now, we all know the importance of directing our sales campaigns towards a targeted audience. Marketers who use segmented campaigns note as much as a 760% increase in revenue. Keep a regular pulse on your audience to not only stay up to date, but to predict trends before they come to fruition.

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Campaign A/B testing Follow-up Angle 69

Heinz Marketing

MAY 5, 2023

By identifying and understanding the specific group of people who are most likely to engage with a product or service, marketing teams can then tailor their strategies to resonate with their audience effectively. A/B testing can be a powerful tool in understanding which strategies work best with your target audience.

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Hubspot

MARCH 12, 2012

It's clear from the beginning of your lead management planning how customers don't want to be marketed to today, but the success of your lead management program hinges on understanding how your customers do want to be marketed to. 8) Refine Your Plan, Develop More-Targeted Communications, Repeat.

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A/B testing Lead generation Follow-up Target audience/market 75