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4 Tips and Best Practices for Using Marketing Automation for Sales Management

Sales Pop!

While it started with sending lucrative emails to your contact list, it has now evolved into conducting full-fledged campaigns based on responsive conversations. Automation helps you orchestrate your email marketing campaigns with ease. Create content that is similar to the content your target audience has interacted with in the past.

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7 (and a half) Dos and Don’ts for Creating Winning Sales Campaigns

Sales Hacker

1: Know Your Audience. By now, we all know the importance of directing our sales campaigns towards a targeted audience. Marketers who use segmented campaigns note as much as a 760% increase in revenue. Keep a regular pulse on your audience to not only stay up to date, but to predict trends before they come to fruition.

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5 Effective Tips to Better Define and Message Your Target Audience

Heinz Marketing

Continuously monitor and analyze data to identify any changes in customer behavior, allowing you to adapt your marketing strategies accordingly. Identify Unique Selling Propositions (USPs) To effectively define a target audience, marketing teams must identify the unique selling propositions (USPs) of their products or services.

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How to Start a Lead Management Program in 9 Easy Steps

Hubspot

It's clear from the beginning of your lead management planning how customers don't want to be marketed to today, but the success of your lead management program hinges on understanding how your customers do want to be marketed to. 8) Refine Your Plan, Develop More-Targeted Communications, Repeat.