The 4 Phases For Developing A Customer Retention Strategy
ConversionXL
JUNE 5, 2014
What’s more is that an A/B test of the message, changing “why did you cancel?” Phase 3 – Evaluate Whether A Loyalty or Rewards Program Will Drive Repeat Business. greater ability to upsell & cross-sell. Hangups in the user experience. to “what made you cancel?” higher customer lifetime value.
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