A/B testing, Cross-sell, High impact and Objectives and Key Results

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A/B testing

Cross-sell

High impact

Objectives and Key Results

CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. You may have one observation and then multiple inferences, which would result in multiple design options. Show the process, not just the result. Validated user research is about getting measurable results. The results can change.

Growth

Growth X-functional A/B testing Objectives and Key Results

Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

JUNE 19, 2019

Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. We sell success. Use a neutral approach for best results. Don’t just implement findings—you need to A/B test first. Insights > Ideas > Prioritization > Tests.

A/B testing

A/B testing Objectives and Key Results UX Retail

Technology Sales Today

CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

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