Remove A/B testing Remove Cross-sell Remove Profit margin Remove Up-sell
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Customer Retention Strategies: 4 Phases for Development

ConversionXL

Compare that to more than two-thirds of CMOs who expect to increase customer acquisition, increased purchase volume, and more effective cross-selling: That’s too bad. What’s more is that an A/B test of the message—changing “Why did you cancel?” to “What made you cancel?”—provided provided a near 19% response rate.

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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. What’s more is that an A/B test of the message, changing “why did you cancel?” greater ability to upsell & cross-sell.

Customers 115
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How To Develop Your Customer Retention Strategy

ConversionXL

As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. What’s more is that an A/B test of the message, changing “why did you cancel?” greater ability to upsell & cross-sell.

Customers 112
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. What’s more is that an A/B test of the message, changing “why did you cancel?” greater ability to upsell & cross-sell.

Customers 105
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. What’s more is that an A/B test of the message, changing “why did you cancel?” greater ability to upsell & cross-sell.