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Customer Retention Strategies: 4 Phases for Development

ConversionXL

Compare that to more than two-thirds of CMOs who expect to increase customer acquisition, increased purchase volume, and more effective cross-selling: That’s too bad. What’s more is that an A/B test of the message—changing “Why did you cancel?” to “What made you cancel?”—provided provided a near 19% response rate.

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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

What’s more is that an A/B test of the message, changing “why did you cancel?” greater ability to upsell & cross-sell. With Groove’s open ended survey, it provided them with insight into: Specific issues active customers weren’t telling them about. Hangups in the user experience. to “what made you cancel?”

Customers 115
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How To Develop Your Customer Retention Strategy

ConversionXL

What’s more is that an A/B test of the message, changing “why did you cancel?” greater ability to upsell & cross-sell. With Groove’s open ended survey, it provided them with insight into: Specific issues active customers weren’t telling them about. Hangups in the user experience. to “what made you cancel?”

Customers 112
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

What’s more is that an A/B test of the message, changing “why did you cancel?” greater ability to upsell & cross-sell. With Groove’s open ended survey, it provided them with insight into: Specific issues active customers weren’t telling them about. Hangups in the user experience. to “what made you cancel?”

Customers 105
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

What’s more is that an A/B test of the message, changing “why did you cancel?” greater ability to upsell & cross-sell. With Groove’s open ended survey, it provided them with insight into: Specific issues active customers weren’t telling them about. Hangups in the user experience. to “what made you cancel?”