ConversionXL

JUNE 3, 2019

Compare that to more than two-thirds of CMOs who expect to increase customer acquisition, increased purchase volume, and more effective cross-selling: That’s too bad. What’s more is that an A/B test of the message—changing “Why did you cancel?” to “What made you cancel?”—provided provided a near 19% response rate.

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

JUNE 5, 2014

Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” greater ability to upsell & cross-sell. Blog eCommerce Resources User Experience & Conversion Centered Design Customer Experience User Experience'

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” greater ability to upsell & cross-sell. Blog eCommerce Resources User Experience & Persuasive Design Customer Experience User Experience' image source.

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” greater ability to upsell & cross-sell. Blog eCommerce Resources User Experience & Persuasive Design Customer Experience User Experience' image source.

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” greater ability to upsell & cross-sell. Blog eCommerce Resources User Experience & Persuasive Design Customer Experience User Experience' image source.

Customers 98

Customers User Experience Profit margin A/B testing 98