Facebook, OkCupid, and the Ethics of Online Social Experiments
Hubspot
AUGUST 1, 2014
The impact of these social experiments was pretty small, but they raise important questions about the ethics of social experimentation. Why were people so angered by these tests, but most people don''t raise an eyebrow when it comes to A/B testing website design or calls-to-action? We''re All Part of These Experiments.
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