Hubspot

AUGUST 1, 2014

The impact of these social experiments was pretty small, but they raise important questions about the ethics of social experimentation. Why were people so angered by these tests, but most people don''t raise an eyebrow when it comes to A/B testing website design or calls-to-action? We''re All Part of These Experiments.

A/B testing 74

A/B testing Profit margin Legal UX 74

ConversionXL

JUNE 5, 2014

Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even.

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even.

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even.

Customers 98

Customers User Experience Profit margin A/B testing 98

ConversionXL

FEBRUARY 12, 2016

There are many ways to calculate optimal pricing , and of course A/B testing is one of them. But you could also focus on providing delightful experiences surrounding your product. Yes, you could look at this as improving user experience and usability in the traditional sense (and that’s a huge opportunity in optimization).

Price 85

Price Profit margin Non-Profits A/B testing 85