Martech

APRIL 5, 2023

Protect your profit margin by targeting the right customers “Use segmentation and targeting to find the people who might have lapsed but are more likely to re-visit before customers who are slightly warmer,” Purslow says. When you help customers achieve their goals, they will help you achieve yours.

Profit margin 124

Profit margin Objectives and Key Results A/B testing Strategic planning 124

Hubspot

AUGUST 1, 2014

Why were people so angered by these tests, but most people don''t raise an eyebrow when it comes to A/B testing website design or calls-to-action? Facebook may have crossed the line, according to James Grimmelmann, Professor of Technology and the Law at the University of Maryland. We''re All Part of These Experiments.

A/B testing 74

A/B testing Profit margin Legal UX 74

ConversionXL

JUNE 2, 2020

Take A/B testing tools. People ask me all the time: “How is this A/B testing tool different from that one?” Scott Brinker maintains the marketing technology landscape project. These guys have no clue how A/B testing works, the sample sizes you’d need, or that Optimizely runs you ~$150,000/year.

A/B testing 162

A/B testing X-functional Price Gaming 162

Hubspot

OCTOBER 9, 2019

more deals and the profit margin on sales-won improved by 12.2%. The sales industry is continuously changing due to updates in technology and culture. You can even implement a sort of A/B test. Plus, it can increase your sales. That's why professional development is essential for salespeople.

Technique 96

Technique Angle Profit margin Sales 96

ConversionXL

AUGUST 30, 2019

There aren’t many A/B test case studies online about product page descriptions, but that’s fine. While the following advice is more focused on innovative technology companies, the idea can be transferred to any sort of marketing writing , including product descriptions. Substantially. The results? a 6258.58% increase.

Product 127

Product Objectives and Key Results Non-Profits Pitch 127

ConversionXL

JUNE 5, 2014

What’s more is that an A/B test of the message, changing “why did you cancel?” For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. Hangups in the user experience.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

What’s more is that an A/B test of the message, changing “why did you cancel?” For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. Hangups in the user experience.

Customers 112

Customers User Experience Profit margin A/B testing 112